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Stroh consulting
Stroh Consulting offers honest perspective from years of consumer goods experience bringing brands to market.
Greg Stroh
My background as a 5th generation in a family beer business, The Stroh Brewery, gave me direct insight into various divisions within the beverage business and consumer goods industry. In sales for 10 years, working directly with distributors, wholesalers, retailers and consumers within the beverage category, I learned the nuances and how to adapt to the ever-changing landscape of a larger consumer goods company. But my curious, out-of-the-box thinking and creative energy drove me to succeed as an entrepreneur.
Experience
Co-founder of three different beverage companies:
- Co-Founder of IZZE Beverage Co. - acquired by Pepsi
- Co-Founder Mix1 - acquired by Hershey
- Co-Founder Healthy Skoop, a plant-based nutritional company
Winner of Ernest & Young Entrepreneur of the Year for IZZE Beverage Co.
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Services
Specializing in pre-revenue start-ups to $2,000,000 in revenue companies, I help build clear route to market strategic programs resulting in a solid foundation for a scalable business.
Stroh Consulting supports its clients as they:
Design and activate integrated plans within Marketing and Sales channels
Set key objectives and employ proven industry tactics to make them attainable
Align, measure and creatively position each brand for success
Simplify and organize the right models (operations, pricing, growth) to follow for the most accurate and consistent outcome
Establish a realistic value proposition, optimize trade spend and gain consumer loyalty
Identify the ideal customer and focus on feeding their need
Tactfully manage systems to replicate initial first market success in emerging markets
Differentiate themselves by creating a tangible competitive edge
Integrate high-level Strategies: Business, Retail, Wholesale, Organizational, Promotional
